One of the most important business strategies today used by brands is influencer marketing as the majority of the audience today is present on social media and as the social media user base is expanding so is the need for marketers to adapt to new practices to hold and retain the audience’s attention. Email marketing and influencer marketing have clear distinctions but combining them gives your company an opportunity to increase social media brand awareness and product interest. You will understand in this article, the right way to use influencer marketing with email marketing

What is Email Marketing?

It is the practice of sending a commercial message to a group of people, every Email sent in a larger sense is to get potential customers for your brand.It is a very powerful marketing channel. 

These are some of the strategies you can employ, to integrate influencer marketing with E-mail marketing and get the best results.

1. Utilising Micro-Influencers

Micro-influencers undoubtedly have a considerably smaller audience than mega- or micro-influencers but they are still a great fit for Email marketing. Micro-Influencers have a closer relationship to the audience as the followers treats them as one of their own. Mega-celebrities are frequently seen as having very high standards. On the other hand, micro-level influencers are considered more approachable. Instead of seeing them as celebrities, their supporters see them as peers. So a product recommended by a micro-influencer is more likely to be purchased by your target market. Additionally, you can collaborate with several micro-influencers for the cost of one mega-influencer so it is cost effective to collaborate with a micro-influencer.

2. Use existing influencers

One of the best ways to utilise influencer marketing in terms of Email marketing is already using the existing influencer base. In your communications and Emails  it's crucial to highlight the originality that artists like influencers and creators already possess. Due to the dual-sided publicity, this strategy also shows sincerity in your brand-influencer relationship and strengthens the partnership between you and the influencers .By including already-existing influencer content that you have been granted permission to use in your promotional emails, you will ultimately receive a lot more value out of your relationships with influencers and this authentic partnership will take you a long way. 

3. Product Collaborations

When your brand collaborates with an influencer, you can use it to your advantage and let your audience know via email details about the theme of the product and its services. Include a thorough account of the activities that took place when the Influencer and your brand collaborated.

When you link and collaborate with a well-known creator or influencer with your business, consumer trust in your brand will soar. You could, for instance, include a statement or specific quotations from your influencer or explain why they chose to collaborate with your brand to create a product in your influencer marketing email.

4. Unboxing videos and product reviews

Your emails can become extremely effective and attractive if you include unboxing videos and images so that the audience can understand the nuances of the product.All subscribers will become more interested in your brand when they see positive reviews from people they trust. Additionally, the email should provide accurate and thorough information because this raises consumer respect and love for the brand. Business owners may effectively advertise their items via email marketing and influencer marketing. Users may engage with more customers to boost conversion rates and sales, and get the brand the required recognition. 

5. Give the influencers leeway in Email marketing

Sometimes brands can become rigid in their marketing strategies, hence brands should give the influencers and creators the liberty and leeway to give inputs in the most creative way. This partnership can be very fruitful and also cements the relationship between the brand and the influencer. Influencers can produce tailored and personalised content while considering the interests and tastes of their fans and the audience. This can give your emails a more personable touch, fostering a more active community and, eventually, higher conversion rates.

Looking to connect with influencers? WhizCo is India’s leading influencer marketing agency. WhizCo bridges the gap between creators and Brands and helps brands execute unforgettable influencer marketing campaigns and helps them grow online. WhizCo offers a complete solution to brands for running campaigns- from shortlisting, evaluating and onboarding influencers, to gathering feedback and performance tracking- All this coupled with years of expertise in managing thousands of creators and executing multiple campaigns at once.