Instagram is one of the world's most popular social media platforms, with over one billion active monthly users. It has become a powerful tool for businesses and individuals to connect with their followers and build their brands. However, with so much content posted daily, standing out from the crowd can take time and effort. One way to increase engagement and reach is by posting at the right time. In this article, we will discuss the Best time to post on Instagram in 2023.

Several factors can affect the best time to post on Instagram, including:

a. Time Zone: The time zone of your target audience is an important factor to consider when determining the best time to post on Instagram. If your target audience is in a different time zone than you, you may need to adjust your posting schedule accordingly.

b. Demographics: The demographics of your target audience can also impact the best time to post. For example, if your audience is mostly students, you may want to post during the afternoon or evening when they are more likely to be on their phones.

c. Industry: The industry that you are in can also impact the best time to post. For example, if you are in the fashion industry, post during the week when people are more likely to shop.

d. Day of the Week: The day of the week can also impact the best time to post on Instagram. For example, weekends may not be the best time to post if your target audience is mostly professionals.

e. Understanding Instagram's Algorithm: To understand the best time to post, it's essential to understand the platform's algorithm. Instagram's algorithm is designed to show users content that is most relevant and engaging to them. This means posts with high engagement (likes, comments, and shares) are more likely to be shown to a wider audience.

f. Weekdays: According to recent studies, weekdays are the best time to post on Instagram, with Monday, Tuesday, and Wednesday being the most effective. People are usually less busy during the week and have more time to browse social media.

g. Midday: The best time to post on Instagram on weekdays is between 11 am and 1pm. This is when people are on their lunch breaks and are more likely to be scrolling through Instagram.

h. Evening: The second-best time to post on Instagram during the weekdays is between 7 pm and 9 pm. This is when people are usually done with work and have more free time to browse social media.

i. Weekends: While weekdays are the best time to post on Instagram, weekends can be practical, especially on Sundays. Sunday afternoons are a good time to post as people are usually more relaxed and have more free time.

At last , We have summarised the best time to post on Instagram in the following table 

Looking to connect with influencers? WhizCo is India’s leading influencer marketing agency. WhizCo bridges the gap between creators and Brands and helps brands execute unforgettable influencer marketing campaigns and helps them grow online. WhizCo offers a complete solution to brands for running campaigns- from shortlisting, evaluating and onboarding influencers, to gathering feedback and performance tracking- All this coupled with years of expertise in managing thousands of creators and executing multiple campaigns at once.