How to sell on Pinterest 

Pinterest is a popular social media platform that allows users to share and discover content through images and videos as it creates a sensory overload. It creates a visual moodboard, and with over 450 million active users, Pinterest presents a great opportunity for businesses to showcase their products and services and reach a wide audience in a short span of time.

 If you are looking to sell on Pinterest, this article will guide you through the entire process.

Let’s have a look at why we should sell on pinterest.

Why should we sell on Pinterest?

Let’s have a look at the advantages of selling on pinterest and why more people are indulging in it. 

1. Huge & Active User Base

Pinterest has over 450 million active users,and that makes this platform pretty accessible, making it one of the largest social media platforms. The platform's user base is extremely active and always searching for ideas and inspiration, making it an ideal place to showcase your products as more people are engaging with each other on pInterest.

2.Visually Appealing  

Pinterest is a highly visual platform, and users are drawn to high-quality images and videos that creates a visually appealing space.This makes it an ideal platform for businesses with visually appealing products such as fashion, food, beauty, and home decor etc. You're instantly drawn to the aesthetic backgrounds and pictures.

3.High Purchase Intent of Customers

Pinterest users are often in the research and discovery phase making it an ideal platform for businesses to showcase their products and capture potential customers' attention because this place has it all. The average attention span of the user is very short, hence it is vital for businesses to showcase their products in a unique way. According to Pinterest, 83% of weekly users have made a purchase based on the content they saw from brands on the platform.

Selling on Pinterest offers businesses a large and engaged user base, as it is a highly visual platform with a high purchase intent, through targeted advertising.All these options makes pinterest an ideal platform to increase sale and reach new customers.

How to get started?

1.Create a Business Account

To start selling on the pinterest account, you first need a business account  which is very vital. Business account gives you an option to promote your pins and create buyable pins.

Once you verify your website and integrate your social media accounts it will increase your overall handling of resources more efficient. 

2. Optimise your Profile

Your profile should be streamlined and completely optimised and it should represent your brand and products at a larger high value scale.

Upload a new profile picture and write a bio that gives full information about your business and identity. Use relevant keywords in your bio to help people find you when they search for related products.

3. Create Mood Boards

Boards are where you organise your pins. Create mood boards that are relevant to your brand and products. For example, if you sell products related to beauty , you could create mood boards for makeup, skincare, and haircare to name a few. Make sure your boards have compelling titles and descriptions as that will ensure that a particular audience is drawn to your vision and goal.. 

4. Pin High-Quality Images

Pinterest is a visual platform, and the quality of your images matters especially whatever you choose to upload.. Use high-quality images that showcase your products in the best possible light. Make sure your images are clear, well-lit, streamlined and visually appealing. As low quality pictures dull out your board and you could potentially lose your potential buyers.

5. Use Relevant Keywords

Keywords are vital on Pinterest, just like on any other search engine. Use relevant keywords in your pins, boards, and profile to help people find you when they search for related products. You can use  tools like Pinterest Trends to discover trending keywords in your industry and relevant market.

6. Target Audience

Engage with your targeted audience by liking, commenting, and repinning their content. Respond to their comments and messages in a prompt manner as that creates an increased engagement..If you constantly engage with your audience then it provides more chances for high engagement. 

7.Create Buyable Pins

Buyable Pins are pins that allow users to purchase your products without leaving Pinterest. Yes, you heard us right!To create buyable pins, you need to integrate your e-commerce platform with Pinterest and that’s an easy process. Currently, apps like Shopify and WooCommerce, are different platforms you can use.

8.Track your Performance 

Pinterest analytics provides you an option to see insights of your audience, engagement, and performance.Use this data to optimise your strategy and improve your results.Once you measure your results, you can check for performance results and areas of improvements. 

So get started!

Consistency is Key 

Consistency is key to success on Pinterest. Pin regularly, engage with your audience, and update your profile and boards regularly. If you have a consistent posting schedule then you can surely be successful in your stint of selling on Pinterest. 

Conclusion, 

Selling on Pinterest requires a well-optimised profile that follows a consistent strategy of posting and reposting content .By following these steps, you can leverage Pinterest's vast audience to showcase your products and reach more customers and be successful in your endeavour to sell.