People's lives and daily routines now revolve entirely around social media as it has become an indispensable part of our lives. The industry trends keep changing every year, and we have compiled a list of the top 5 influencer marketing trends of 2023 that brands and influencers need to watch out for. 

In this article, we will explore some of the top Instagram trends to watch out for in 2023. Have a look and decide for yourself which trends will be here to stay or not. 

1. The power of Reels

Instagram Reels was launched when tik-tok was banned in India in 2020 .Reels is a short-form video format that allows users to create 15-30 second videos wherein you can add music, add special effects and filters, and share them with their followers. Reels has become increasingly popular on Instagram, with many users creating and sharing Reels every day. In 2023, we can expect that Reels content on the platform is likely to amplify with businesses and brands using the format to promote their products and services and many brands are leveraging this phenomena to the fullest. 

2. More Shoppeable Content 

The trend in the rise of shoppeable content  is that users are drawn to the concept of shopping without actually leaving the app which was apparent the previous year but will continue in 2023 as well. The audience’s buying patterns have changed tremendously and they prefer to shop directly from the apps they are using as it creates a more uniform and easy experience. The hassle free experience of checking out after buying the desired product completes the shopping experience of the user via a single post and 2023 will carry forward this new social commerce user experience on Instagram. Before jumping on the social commerce bandwagon, it is essential to conduct an in-depth research on your target market and desired channel platform to find out whether they can support more shoppeable content. .

3. More Influencers

Influencer marketing has been a popular trend on Instagram for many years, and it shows no signs of slowing down in 2023 as more brands are gravitating towards nano and macro influencers. Influencers have become a vital part of many brands' marketing strategies, with businesses partnering with influencers to promote their products to their followers on Instagram because of their authenticity and credibility. In 2023, we can expect to see even more brands using influencer marketing, and we may even see the rise of new types of influencers that have a niche audience but are highly efficient. 

4. Rise of Instagram Stories

   Instagram Stories is quite popular on the platform since it was launched back in 2016. Stories allow users to share content that disappears after 24 hours, and it has become a favourite way for people to share their daily live activities  with their followers. In 2023, we can expect to see more businesses and brands using Instagram Stories to share behind-the-scenes content and sneak peeks of upcoming products and events as instagram stories are surely gaining momentum. 

5. Sustainability

In recent times, we have seen a rise in sustainability and environmentally conscious influencers who are quite active on instagram.Brands are now becoming overtly conscious about environmental issues as more people are gravitating towards brands and influencers that promote a green and clean environment. 

2023, will see the rise in many influencers associating with brands that promote this philosophy. 

6. More Virtual reality

The COVID-19 pandemic made many businesses shift their events online, and Instagram has been no exception. In 2023, we can see more virtual events on the platform, including product launches, concerts, and live Q&A sessions with influencers and celebrities. This virtual reality supported by AI is the future, and is sure to be pushed in 2023. 

7. User-Generated Content

User-generated content has become an essential part of many brands' social media strategies, and Instagram is no exception. User-generated content is content that is created by users and shared on social media, that often leads to great chat for the brand their products or services. In 2023, we can expect to see the rise of UGC!

Conclusion:

These are some of the trends that are going to be huge in 2023,since industry trends are always evolving these are some of the trends that on instagram that brands can leverage. In the coming years, we can expect Instagram to focus on video content mostly short video content and reels and also  augmented reality, and e-commerce integrations. Influencer marketing and branded content partnerships will also continue to be an instrumental part of the platform.

So let’s see what 2023 has in store for us! 

Looking to connect with influencers? WhizCo is India’s leading influencer marketing agency. WhizCo bridges the gap between creators and Brands and helps brands execute unforgettable influencer marketing campaigns and helps them grow online. WhizCo offers a complete solution to brands for running campaigns- from shortlisting, evaluating and onboarding influencers, to gathering feedback and performance tracking- All this coupled with years of expertise in managing thousands of creators and executing multiple campaigns at once.