Influencer marketing has risen globally recently, and India is no exception. With the rapid growth of social media, India has witnessed the emergence of a new breed of digital celebrities - macro influencers. These individuals have amassed a large following on social media platforms like Instagram, Twitter, and YouTube and wield significant influence over their followers. In this article, we will explore the concept of macro influencers in India, their impact on the advertising industry, and some of the most popular macro influencers in the country.

What are Macro Influencers?

Macro influencers have a following of over 100,000 on social media platforms. These individuals use their platforms to create content that resonates with their followers, be it fashion, food, travel, beauty, or lifestyle. Macro influencers are seen as digital celebrities whose opinions and recommendations carry significant weight among their followers. Brands have quickly recognized macro influencers' potential, and many have collaborated with them to promote their products and services.

In this article, we will be discussing the most popular macro influencers in India.

Shenaz Treasury: @shenaztreasury

Shenaz Treasury is an Indian actress, model, and travel vlogger. With over 1 million followers on Instagram, she is one of India's most popular macro influencers. Shenaz is known for her travel videos, which feature her exploring different parts of the world. She also promotes various brands on her social media accounts. Shenaz's content is highly engaging, and her travel adventures often inspire her followers. Her partnership with brands has helped increase brand awareness and sales.

Radhika Seth: @radhikasethh

Radhika Seth is a popular Indian fashion and lifestyle influencer. With over 1 million followers on Instagram and is known for her impeccable style. Radhika's content features her showcasing different outfits and accessories. She also provides her followers with tips on how to style different outfits. Brands often collaborate with Radhika to promote their products, which has helped increase brand awareness and sales.

Tanuj Virwani: @tanujvirwani

Tanuj Virwani is an Indian actor and model. He has over 1.1 million followers on Instagram and is known for his good looks and charming personality. Tanuj often promotes different products and services on his social media accounts. His partnership with brands has helped increase brand awareness and sales. Tanuj's followers are often inspired by his fashion sense and lifestyle, and they look up to him as a role model.

Vikram Singh Chauhan: @vikramsingh_chauhan

Vikram Singh Chauhan is a famous actor and influencer with over 1 million followers on Instagram. He has worked in several television shows, including "Jaana Na Dil Se Door" and "Ek Deewana Tha." Vikram is known for his good looks, charming personality, and excellent acting skills. He often shares pictures and videos of his daily life, fitness routines, and behind-the-scenes glimpses of his projects. Vikram has collaborated with several brands and has become a sought-after influencer in fashion and lifestyle.

Shivangi Verma: @shivangi2324    

Shivangi Verma is a beauty influencer and founder of "The Creative Shop," a digital agency specializing in social media management and content creation. She has over 1 million followers on Instagram and is known for her makeup tutorials, skincare tips, and beauty product reviews. Shivangi has worked with several top beauty brands, including Lakme and Maybelline, and has established herself as one of India's most influential beauty bloggers.

Anunay Sood: @anunaysood  

Anunay Sood is a travel influencer and photographer with over 1 million followers on Instagram. He is known for his stunning travel photography and has been featured in several publications, including National Geographic. Anunay has travelled to several countries and shares his travel experiences and tips with his followers. He has collaborated with several travel brands, including Airbnb and MakeMyTrip, and has established himself as one of the top travel influencers in India.

Aakanksha Monga: @aakanksha.monga 

Aakanksha Monga is a fashion and lifestyle influencer with over 535k followers on Instagram. She is known for her trendy style and often shares pictures and videos of her beauty routines and travel experiences. Aakanksha has collaborated with several top brands. She has established herself as one of India's most influential fashion bloggers.

Soumya Gupta: @thesassthing_

Soumya Gupta is a beauty and lifestyle influencer with over 880k followers on Instagram. She is known for her makeup tutorials, skincare tips, and product reviews. She regularly collaborates with makeup and skincare brands, promoting their products to her followers. Soumya's content is known for being informative and educational, and she often shares her knowledge about makeup and skincare with her followers.

Santoshi Shetty: @santoshishetty

Santoshi Shetty is a fashion and lifestyle influencer with over 745k followers on Instagram. She is known for her bohemian and edgy style and often shares pictures and videos of her outfits, travel experiences, and beauty routines. Santoshi has collaborated with several top brands, including H&M, Forever New, and Sephora. She has established herself as one of India's most influential fashion bloggers and has even launched her fashion label, "The Style Edge."

Shivani Singh: @shivani.singhh

Shivani Singh is a Mumbai-based fashion and lifestyle influencer. With over 815k followers on Instagram, Shivani has built a strong presence in the fashion industry. She regularly collaborates with fashion and lifestyle brands, promoting their products to her followers. Shivani's Instagram feed is filled with photos of her outfits, travel, and food, which resonate well with her audience. Her content is known for being trendy and chic, and she has become a go-to influencer for fashion lovers in India.

Malvika Sitlani: @malvikasitlaniofficial 

Malvika Sitlani is another macro influencer based in Mumbai. With over 585k followers on Instagram, Malvika has become one of India's most prominent beauty and makeup influencers. She regularly collaborates with makeup and skincare brands, promoting their products to her followers. Malvika's Instagram feed is filled with makeup tutorials, product reviews, and skincare tips, which have garnered a lot of attention from her followers. Her content is known for being informative and educational, and she has become a trusted voice in the beauty industry in India.

Sachiin Joshi: @sachiinjjoshi   

Sachiin Joshi is a Mumbai-based actor and businessman who has built a strong presence on social media. With over 932k followers on Instagram, Sachiin has become one of India's most prominent macro influencers. He regularly collaborates with fashion and lifestyle brands, promoting their products to his followers. Sachiin's Instagram feed is filled with photos of his daily life, including his travel adventures, workouts, and family moments. His content is known for being relatable and engaging, and he has become a trusted voice in India's entertainment and lifestyle industry.

Prakriti Kakar: @prakritikakar  

Prakriti Kakar is a Delhi-based singer and songwriter who has gained a massive following on social media. With over 960k followers on Instagram, Prakriti has become one of the most prominent macro influencers in the music industry. She regularly collaborates with music and lifestyle brands, promoting their products to her followers. Prakriti's Instagram feed includes photos of her music performances, recording sessions, and travel adventures. Her content is known for being aspirational and inspiring, and she has become a trusted voice in the music industry in India.

Pooja Mundhra-Mahatme: @thecozyvibe  

Pooja Mundhra-Mahatme is a Mumbai-based macro influencer who has built a strong presence in the fashion and lifestyle industry. With over 615k followers on Instagram, Pooja regularly collaborates with fashion and lifestyle brands, promoting their products to her followers. Her Instagram feed is filled with photos of her latest outfits, travel adventures, and food, which resonate well with her audience. Pooja's content is known for being trendy and chic, and she has become a go-to influencer for fashion lovers in India.

Samay Raina: @maisamayhoon   

Samay Raina is a famous macro influencer in India with over 580k followers on Instagram and 1.1 million subscribers on YouTube. He is known for his comedic content and live streaming of games, which has garnered him a significant following. Samay is also a chess player and commentator, and he often streams chess games with other famous players, making chess a popular game among young audiences. He has also worked with several leading brands in the gaming space, including Omen by HP, Red Bull, and MPL.

In conclusion, Macro Influencers In India have emerged as a powerful force in India's digital marketing landscape. With their niche expertise, relatable content, and engaged audiences, they offer an effective alternative to traditional celebrity endorsements. As consumers increasingly seek authenticity and trust in their brand interactions, micro-influencers are essential to the marketing mix. Moreover, their cost-effectiveness and scalability make them, particularly appealing to small and medium-sized businesses. While the trend of micro-influencers in India is still in its early stages, it is clear that it is here to stay and will continue to grow in importance in the years to come.

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