Macro Influencer Marketing Agency In India
The evolution of social media and influencer marketing can be seen in the last decade. We can only expect it to evolve further as we move past 2021 and beyond.
Influencer marketing has evolved into a try-before-you-buy strategy. Many brands devote a significant portion of their marketing budget to collaborating with macro and micro-influencers.
Don't believe us? Estee Lauder spend a whooping $900 million in 2017 for influencer marketing. They set aside 75% of their marketing budget for influencer marketing across all of their brands in 2020.
If you wish to leverage influencer marketing for your business, you must first decide which types of influencers you want to work with.
In this post, we’re going to take a look at macro influencers, how much they cost, and where you can find experienced macro influencers for your brand. Let’s dive in!
WHO ARE MACRO INFLUENCERS?
Any creator with more than 100,000 followers and at least a 3% engagement rate qualifies as a macro-influencer.
In many cases, macro-influencers have a different title in their community, such as celebrity, TV personality, athlete, or thought leader. They can use their celebrity to build a social media community and a following in a fraction of the time it takes a micro-influencer.
Macro-influencers can quickly grow their social media following due to their large fan base. It's not uncommon to see people with millions of followers on social media.
Macro-influencers are known for their steady increase in followers and collaborations. However, unless they have another title that helps followers feel like they have a genuine connection with the macro-influencer, we can expect lower engagement numbers compared to micro-influencers.
The following are the major distinctions between macro-influencers and their smaller counterparts, micro-influencers:
Macro-influencers have a large following, which is a big plus. This allows you to add more content to Instagram's Explore section, which is ideal for shopper discovery.
Lower levels of engagement
It can be extremely difficult for macro-influencers to connect with their followers. How can you foster a relationship with 500+ people on one thread if you're a busy person with a large following? It's not going to happen.
Macro-influencers produce content in a unique way.
Micro-influencers must ensure that the content they create speaks to their audience in a way that encourages them to engage with it on a regular basis.
They are dependable collaborators.
Macro-influencers' follower growth and performance are fairly consistent. If you're looking for an influencer who knows how to work with brands in a structured way, macro-influencers are usually your best bet.
Spambots and fake followers are bigger concerns for macro-influencers than for micro-influencers.
That means you're always at risk of wasting money on an influencer who doesn't have enough followers to act on the content they promote. That's not a good sign.
Working with macro-influencers takes more time.
A macro-account influencer's has a lot going on behind the scenes. The content creation process takes longer for macro-influencers, from photography to content strategy. When it comes to negotiating a deal with your macro-influencer, you'll pay a price for this, so tread carefully.
WHY WORK WITH MACRO INFLUENCERS?
You must be wondering what the pros are of using macro-influencers for your influencer marketing campaign. Here are some:
1 - Increased reach
Micro-influencers have a smaller following than macro-influencers. The number of followers they have is the foundation for their broad reach.
Having a large number of followers on Instagram can help you get to the discovery page, end up in someone's feed, have content shared, and appear in the top nine posts when someone searches for hashtags.
2 - Accelerating sales
Working with a macro-influencer who also has another title can be a great way to drive sales.
In many cases, a co-branded or limited product is used to create scarcity and encourage impulse buying.
However, this will require more resources than just your influencer marketing team, as you will also require assistance from your product, sales, logistics, and e-commerce teams.
3 - They can be key opinion leaders
Using a key opinion leader can give your product instant credibility and momentum. Using a key opinion leader is a popular influencer marketing strategy for products that deal with your health, are expensive, or deal with sensitive topics.
We see this strategy used in advertising all the time. Consider the most recent toothpaste or skin-care commercial you saw. Key opinion leaders include dentists and dermatologists.
Partnering with a key opinion leader ensures that the brand is legitimate and capable of delivering on its promises.
This, however, may come at a high cost, as the key opinion leader recognises their audience's power and leverage, and will use this power to justify their high collaboration fee.
How to simplify Macro influencer discovery and marketing for your business?
If you’re still looking for guidance on how to choose the best categories of social media influencer or the right macro influencers for your business, you may want to seek the help of a Macro influencer marketing agency. At WhizCo, we can help you simplify macro influencer discovery and help you create amazing macro influencer marketing campaigns.
WhizCo is Leading Influencer Management Agency in India. We are managing over 50,000 content creators in various categories and languages on India's leading social media platforms and short-video apps, which makes us a promising macro influencer marketing agency. We specialise in creator management and influencer marketing, including macro influencer marketing.
WhizCo creators have so far created over 1 million pieces of content that have got an engagement of over 100 million across various content platforms. WhizCo focuses on bringing out the best in content creators by enhancing their skills and helping them grow on social media as well as short video apps.
With WhizCo, you get a long-term partner whose goals are your goals. Learn more about WhizCo and the work we’ve done for our clients here. Don’t forget to check us out on Instagram and LinkedIn!
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