Youtube is the longest-standing video based social media platform in the world. Youtube ranks as the second most popular platform in the world, just behind Facebook which currently holds the number one spot.  Youtube has over 2.1 billion active users and according to the statistics it sees about 122 million users per day. Yes, the statistics are pretty insane with the projected amount of users increasing every day.  With an estimated 225 million users, India has more youtube users currently than any other country in the world.

Here are some of the tips to grow your youtube channel in 2023 as youtube is the future. 

Eye Catchy Title 

Engaging titles draw the attention of the audience and make them click on a video out of sheer curiosity. If you spend time on coming up with an intriguing headline or title for your video then it will definitely push your audience to open your video and subscribe to your channel. The optimal title length of your youtube video should be 70 words, so it’s important for you to utilise those 70 words to the best of your abilities and produce a fun and unique title.

Using Keywords

If you want to drive traffic on your youtube channel then it is essential to incorporate certain keywords in your content so that youtube naturally picks it up when the closed captions are added. It is vital for you to pick your keyword before you start with your content so that certain words/keywords are amalgamated seamlessly in your content and that also improves your SEO. Once you've selected a keyword, make sure your title and description are always optimised and that you're on the correct track in terms of purpose by looking at the videos that currently rank at the top for that subject. You will increase search traffic with SEO on YouTube by doing this and get more subscribers. 

Engage with your audience

Try to engage with your youtube community and audience via likes and comments as YouTube rewards channels that receive high levels of interaction, which includes comments, overall time spent on channel, watch time, likes, and dislikes. In order to encourage users to interact with audio/visual prompts, try to reply to every comment you receive this way your content will be a good conversation starter.Make sure to ask your audience to like, share and subscribe to your channel at the end of every video. 

Thumbnail

 If your video has a catchy and appealing thumbnail then it can be visually appealing for the audience and fetch you more subscribers. Your video title and thumbnail should blend well and make the audience inquisitive and curious about your content. You can also customise your thumbnail to make it more attractive, for your viewers. To make it more standardised and in line with your brand, you may even design a template using a specific font and style.

Contest and Giveaways 

To get more engagement and subscribers on your channel, you can host contests and giveaways.Give away gifts that are related to your brand that way, the brand is also highlighted in your content. After every contest and giveaway keep a check on the engagement rate and how many new subscribers have started following your channel. This way, you will know what’s working and not working for your channel.

Cross- Promotion of your channel

One of the best ways to promote your channel is by promoting it on your other social media accounts. It is the easiest way to grow your audience and also creates awareness about your channel amongst your audience who is present on your other media channels.

Be Consistent

Make a schedule for your content postings and stick to your schedule. If you post your content in a consistent manner then you can get more subscribers. Depending on how frequently you upload, try to post at the same time every day or week. Also, inform your followers when new videos will be released so that they are up to date with your schedule. 

Call to action 

If you're a rising and upcoming channel, there's no shame in requesting some love from your followers. In fact, the best strategy to maintain engagement rate is to ask viewers a question to answer in the comments section or to watch another video. Additionally, you can use links to external websites or other videos as a form of call to action.

Live Streams

One of the most popular things on youtube right now is live streams and you can definitely try and use this feature to your advantage and get more subscribers on your channel.With apps like Facebook, Youtube and Instagram making it easier than ever to stream live video, more and more brands are getting on board so that they can bring new audiences to their channel.

Collaborations and Partnerships 

Working with other influencers and content creators, is a strategy that some of the biggest YouTube stars have utilised to increase their fan base. Each partnership exposes you to a new group of people and increases your networking. New viewers are more inclined to subscribe to your channel when they see you collaborating with different artists. 

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