Youtubers in India can earn money through various means, including advertisements, sponsored content, merchandise sales, and YouTube Premium subscribers. The exact amount they make depends on several factors such as the number of subscribers, views, and engagement on their videos.
According to a report by Business of Apps, Indian YouTubers can earn anywhere from INR 7 to INR 35 per view. On average, a YouTuber with 100,000 subscribers can earn anywhere from INR 35,000 to INR 2,10,000 per month, with top YouTubers earning much more. For example, Bhuvan Bam, a popular Indian YouTuber, has over 20 million subscribers and earns an estimated INR 20 to INR 30 lakhs per month from his YouTube channel.
It's important to note that these are rough estimates and actual earnings can vary greatly.
The YouTube Partner Program, which allows creators to monetize their videos through advertisements, requires a channel to have at least 1,000 subscribers and 4,000 watch hours in the past 12 months to be eligible.
What is the Youtube Partner Program?
The YouTube Partner Program is a program that allows creators to monetize their videos through advertisements. To become a YouTube Partner, a channel must meet certain requirements, including:
- Having at least 1,000 subscribers
- Having at least 4,000 watch hours in the past 12 months
- Complying with YouTube's Partner Program policies and community guidelines
- Having a valid AdSense account linked to their YouTube channel
Once a channel has met these requirements, they can apply to the YouTube Partner Program and start earning money from advertisements displayed in front of or alongside their videos.
In addition to advertisements, Indian YouTubers can also earn money through sponsored content. Brands pay YouTubers to promote their products or services in their videos, with deals ranging anywhere from INR 50,000 to INR 10 lakhs or more.
Another source of income for Indian YouTubers is merchandise sales. Many popular YouTubers have launched their own merchandise lines, including clothing, accessories, and other products. By selling their merchandise directly to their audience, YouTubers can earn a significant profit, with some earning several lakhs of rupees per month from merchandise sales alone.
Despite the high earnings of some of the top YouTubers in India, it is important to keep in mind that the income of most YouTubers is significantly lower. The average income of Indian YouTubers is estimated to be around INR 2 lakhs to INR 5 lakhs per year. To maximise their earnings, many YouTubers utilise a combination of monetization strategies and continuously grow their audience and engagement as youtube is a flourishing revenue stream.
Finally, YouTube Premium subscribers can also contribute to a YouTubers income. YouTube Premium is a paid subscription service that offers ad-free videos, offline playback, and access to exclusive content from creators. Indian YouTubers earn a share of the revenue generated from YouTube Premium subscribers who watch their videos.
In conclusion, the income of Indian YouTubers varies greatly, with some earning just a few thousand rupees per month, while others earn several lakhs or even crores of rupees. The amount a YouTuber earns depends on several factors, including the number of subscribers, views, and engagement on their videos, as well as their monetization strategies, such as advertisements, sponsored content, merchandise sales, and YouTube Premium subscribers.
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