Campaign Objectives
Helping Amazon sell products through the live stream on their app and providing consumers with an interactive experience of buying products via amazon’s website.
Summary
Whizco works closely with Amazon on their Live Commerce feature where we help Amazon sell products through live streams in collaboration with creators on the Amazon app.This mix of live streaming and e-commerce provides consumers with an interactive experience, allowing them to ask questions and buy products during live streaming itself.
This fruitful collaboration has helped Amazon drive traffic to their website and app, as WhizCo has supplemented Amazon with proficient creators that have conducted multiple live sessions for Amazon .As part of our Live Commerce project, WhizCo worked with Amazon Live in collaboration with Karishma Tanna.
We helped Amazon promote and sell products through the live stream on the Amazon app.Karishma talked about various beauty products to help provide consumers with an immersive and interactive experience and allow them to ask questions and buy products during the livestream.
Results
The WhizCo X Amazon collaboration was hinged on the fact that many of the creators that conducted the Amazon live sessions produced staggering numbers for Amazon. The huge engagement of the sessions led to traffic on Amazon’s website.
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