To drive traffic on Medibuddy’s website and mobile app and increase brand awareness about their health based services.

Youtube creators and instagram creators made integrated videos and reels about the health benefit services of Medibuddy like free home sample collection, digital reports on whatsapp and discounts on preventive health checkups. The content generated by different creators was a mix of instagram reels and posts.

This campaign increased the downloads for Medibuddy and also drove traffic on their website by the users who availed their health based services.