Campaign Objectives
Increasing awareness for Amazon FIP(Fashion Influencer Program) and helping customers discover products through this programme via various kinds of Influencers.
Summary
We are working with Amazon for its Fashion Influencer Program which is an extension of the Amazon Associates (affiliate) program, that brings product-related content from Influencers to Amazon to help customers research and discover products they might be interested in.
Through this program, creators get the chance to increase visibility while consumers get to grab products recommended by their favourite influencers on their personalised storefronts.
Results
This campaign was able to capture the attention of the audience, and increase visibility for the brand as influencers were able to garner attention of the target audience and increase sales for Amazon.
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