Expanding the audience and increasing traffic on the brand’s website to generate sales via live sessions done by WhizCo
Fastrack is India’s foremost youth accessories brand. It is sporty and a stylish brand that Gen Z loves and adores. It has recently launched a new range of cool watches that cater to the fashion needs of millennials and Gen Z.
WhizCo worked with Fastrack to expand the brand's audience and introduce its new range of watches to its target audience through live commerce.
The live session garnered 5K+ views and was focused primarily on introducing the new range and exploring its styling options for the audience.
The live sessions had a high engagement rate and these sessions were successfully able to capture the spirit of the brand and helped generate buzz around their new collection. WhizCo was able to work with prolific influencers for these live sessions that generated a high amount of buzz.
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